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Consumer Generated Media
Consumer generated media (CGM) is also known as, User-generated content (UGC) or user-created content (UCC), and it refers to the various kinds of media content, publicly available, that are produced by end-users.
The term Consumer generated media entered in web publishing and new media content production circles. And It’s used in the wide range of applications including problem processing, news, gossip and research reflects the expansion of media production through new technologies that are accessible and affordable to the general public. And all digital media technologies are included, such as question-answer databases, digital video, blogging, pod-casting, and mobile phone photography. In addition to these technologies, Consumer generated media may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
Advantages of Consumer Generated Media:
- We can be able to get the feedback from lots of people. So that leads to the improvement of products, services, and brands in general.
- Often the contributions of lots of people can help fill in the gaps about a particular subject quicker than if a much smaller group of people were working on the subject.
- Lots of people can contribute lots of content. This is very helpful for building up traffic.
- We can save money because we don’t have to hire an expert.
